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Social media drives business development

January 22nd, 2015
Social media drives business development

Social media has been increasing in popularity amongst business owners more than ever before. From LinkedIn to Twitter and Facebook, social media has enhanced ways in which businesses communicate with one another, leading to quicker connections and even stronger relationships.

What to learn from Sony’s security breach

January 14th, 2015
What to learn from Sony’s security breach

The scale of the recent security breaches at Sony, which led to the cancellation of The Interview’s theatrical release, can make the company’s problems seem beyond the realm of the average small business. But the security mishaps that created the circumstances for the hack are as applicable to modest local and regional companies as they are to multimillion dollar corporations.

Is an expired antivirus a big deal?

January 1st, 2015
Is an expired antivirus a big deal?

If you want to keep your business data and systems secure it is essential that you have an antivirus or antimalware scanner installed on every system. While the install rates of these programs in businesses is nearly 100%, there is an increasing trend where some companies are letting their subscriptions expire.

Spear phishing attack uncovered

December 31st, 2014
Spear phishing attack uncovered

There are so many ways that hackers can gain access to your computers and systems it boggles the mind. One of the more popular tactics employed is the increasingly common spear phishing. In early December 2014, news broke of a new, super savvy, spear phishing campaign that had succeeded in scamming top Wall Street companies and could be a danger to small businesses as well.

Define: Online backup solutions

December 30th, 2014
Define: Online backup solutions

When it comes to backing up your important business data, there are many options available to your company. One of the increasingly common choices is to use online or cloud-based backups. Despite the popularity of these systems, there is still confusion over what exactly online backup is and the benefits it can bring businesses.

Social media: Why content isn’t shared

December 18th, 2014
Social media: Why content isn’t shared

When working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact.

Better emails with the PAR structure

December 12th, 2014
Better emails with the PAR structure

Email has become the main form of communication for many businesses. When first launched, many people treated email as simply an electronic version of company memos and letters and therefore created and styled them as such. Over time, email has become much more informal, and while this is great it can lead to problems in overall clarity of communication.

5 Free or affordable business platforms

December 11th, 2014
5 Free or affordable business platforms

The holiday season can be stressful and expensive for everyone, employees and business owners alike. While it is great to start a new year, it can be tough to justify or find the funds for new expenses, even if there is a real need. Instead, you may want to look for cost saving tools that can help improve business operations for less.

Is your VoIP holiday season ready?

December 11th, 2014
Is your VoIP holiday season ready?

It’s the holiday season, and regardless of the industry you work in, or where you are located, there is a good chance that during this busy time your phone systems will see an increased load. It seems that as the year comes to a close people want to communicate more, and so you need to ensure that your VoIP systems can handle the increased volume.

New work-oriented Facebook coming soon

December 9th, 2014
New work-oriented Facebook coming soon

At work, the Internet is both a great tool that enables more efficient work and a massive distraction to many, especially those who are active on social media. Check with any employee and you can probably guarantee that they have accessed Facebook while at work.